Ahmed Soliman

Websites for Washington's firms

Your website is your firm, in public.

Make it the firm you've become.

I design and write websites for Washington's government contractors, consultancies, associations, public affairs and strategic communications firms, law and lobbying firms, think tanks, and nonprofits.

The rebuilt Commonwealth Strategic Solutions homepage: a navy page with the headline “Federal consulting that cuts through complexity.”
The old Commonwealth homepage: a stock photo of a bridge at night with the headline “Powered by bold ideas.”
After
Commonwealth Strategic Solutions. Drag to compare the GoDaddy template it had with the site it has now.
01

The thirty-second read

Most firms in this town have a site that was built once and left alone while the reputation kept growing. The people who look you up, partners, prospective clients, members, reporters, or the people you want to hire, decide in about thirty seconds whether what they see matches what they have heard. The site should make that an easy yes.

Does your website give people an accurate picture of your work, expertise, and value?

Nine reasons a website falls behind the organization
02

Start with a free review of the site you have

Send me your URL. Within two business days you get a short written review: what a visitor sees in the first thirty seconds, what is missing, and what I would change first. It is specific to your firm, not a template. No call required, and no obligation.

Send me your URL
Site review

What I look at

1Does the first screen say what you do, for whom, and why it matters?

The one line every visitor reads. It should name the work and the people you do it for, in words no one else in your field could borrow.

2Does the site describe the organization you are today?

New capabilities, new leadership, the last two years of work. Before I review, I ask you one question: what has changed in the organization that the website has not caught up with? Then I check whether a visitor could tell.

3Is your strongest work easy to find, understand, and share?

The projects, publications, or results that prove the point: one click from the homepage, each explained in a sentence a reader can pass along.

4Can a reader see why you, and not the firm next door?

Specialties, clients, credentials, the way you work. The things people compare before they email, visible without digging. For contractors, that includes certifications and vehicles. And whether the design itself, the type, the imagery, the layout, matches the quality of the work. Visitors read that as a signal too.

5Does the site give people concrete reasons to trust you?

Named projects, results, the expertise of your staff, recognition from outside. Not whether the language is confident, but whether there is evidence behind it.

6Could a contact forward one link and let it make the introduction?

Most new business starts with a name passed along. The site should finish the job: one page that explains you to someone who has only heard of you.

7Does each audience have a clear way through, and a clear next step?

Clients, members, candidates, funders, press. Each arrives with a different question and should find the answer in a click or two, then know whom to contact, what to ask, and why to join, attend, or apply.

8Can people easily use the site and complete important tasks?

Contact, join, apply, register, download, each tested on a phone. Forms, links, and the basics of accessibility: contrast, keyboard, structure. Then I note whether the platform underneath can grow with you.

03

Six sites, start to finish

Website templates for associations and public affairs firms, a website for a federal contractor, and websites for a web app, an iPhone app, and a proposal workspace. On each I did the strategy, the structure, the copy, the design, and the build.

The association website template homepage: the headline “Eligible people should get what they are owed, accurately and on time” beside a State Data Dashboard panel

Website template for associations · association-template.vercel.app · 2026

Association website template

A homepage and a membership page for a member association, ready to take your name, your data, and your people. The homepage opens with the mission beside the association's own numbers, gives agencies, policymakers, and partners separate doors, and carries news, events, and member voices in the register of the large national associations. The membership page sets out tiers, benefits, and how to join, in plain language.

  • Strategy
  • Copy
  • Design
  • Build
The public affairs firm website template homepage, set like a front page: a centered Halyard masthead, a ruled nav, and a photograph of the Capitol at golden hour

Website template for public affairs firms · public-affairs-template.vercel.app · 2026

Public affairs firm website template

A homepage and a campaign page for a public affairs firm, ready to take your name, your people, and your wins. It reads like a front page: a masthead and dateline, ruled columns for what is on the record, the practices in four columns, the numbers, and the work as an index a reader can scan in ten seconds. The campaign page is written as an article, with a drop cap, a facts column, an eleven-week timeline, a pull quote, and the outcome.

  • Strategy
  • Copy
  • Design
  • Build
The live cw-ss.com homepage

Website for a federal contractor · cw-ss.com · 2026

Commonwealth Strategic Solutions

A Service-Disabled Veteran-Owned Small Business serving the VA and NIH. Its old GoDaddy site opened with a stock photo and the line “Powered by bold ideas.” The new site in Webflow leads with what the firm does, gives the VHA, VEO, and NIH work a page each, and puts certifications, services, and careers where buyers look for them. Strategy, brand identity, structure, design, and every page of copy. Made with the leadership team, where I work.

  • Strategy
  • Brand
  • Copy
  • Design
  • Webflow build
The handit.to homepage: “Every ask gets an owner.”

Website for a web app · handit.to

Handit

The website, name, voice, and manifesto for Handit, a web app that gives every small request at work one owner and one status. The site had to explain a new category in a sentence and get a team lead to book a demo. In private pilot.

  • Naming
  • Copy
  • Design
  • Build
The steadypair.com homepage: “ADHD is easier with a Buddy.”

Website for an iPhone app · steadypair.com

Steady

The website and brand for Steady, an iPhone app that pairs someone with ADHD with a person they trust. A calm page for a sensitive subject: one promise, one screenshot, one button. Live on the App Store.

  • Brand
  • Copy
  • Design
  • Build
The Proposal Hall website: “Every answer shows its source,” above the Analyze screen checked against a VA solicitation

Website for a proposal workspace · Proposal Hall

Proposal Hall

The website for Proposal Hall, an AI-assisted proposal workspace for government contractors. It had to sell a tool that asks for trust, so the page shows its work: the benchmark against a real VA solicitation, the one conflict it flagged on purpose, and the small labels that admit doubt. Working prototype with a public demo.

  • Copy
  • Design
  • Build
04

How it works

One person does the whole job, so nothing gets lost between the strategist, the writer, the designer, and the developer. There is only me.

  1. 1

    Review

    You send a URL. I send back a written review of what a visitor sees, what is missing, and what I would change first. Free.

  2. 2

    Positioning and structure

    One sentence that says what you do and for whom. A site map that follows the questions a buyer asks, in the order they ask them.

  3. 3

    Words and design

    I write every page, including the project pages, and design a system formal enough for a federal reader and warm enough to feel like you.

  4. 4

    Build and launch

    Built in Webflow or as a fast hand-coded site, accessible by default, on a platform you own and your team can edit. Then it goes live.

05

The pieces you need when you show up

A website is the version of the firm that people find. The rest of the introduction happens in what you hand them: the capability statement, the deck for a teaming call, the one-pager a partner forwards, the project sheet a member prints. I write and design those from the same positioning as the site, so every piece agrees with every other piece and your people stop rebuilding them from scratch. Over time it becomes the firm's library: evergreen, consistent, ready to send.

Ahmed Soliman
06

Design that makes the case before anyone reads a word

I designed every site on this page, from the first sketch to the live build: the identity, the type, the layout, the components, and the code or Webflow underneath. Templates for associations and public affairs firms, a federal consultancy, a web app, an iPhone app, and a proposal workspace. Each one looks different, because each one belongs to someone different.

I start with type and space, not decoration. A clear hierarchy, so the eye knows where to go first. One or two typefaces chosen for the voice of the firm. A restrained palette with one color that means something. Room around the things that matter, so they read as important without shouting.

Then I make it fast, accessible, and easy for your team to keep up. A page is not finished until it loads quickly on a phone, works with a keyboard and a screen reader, and still looks right the day someone else adds a page to it.

Send me your URL.

One line is enough. You will hear back within two business days with the review, and nothing else unless you ask.